The Influence of Influencers: How Bloggers Are Changing Brand Marketing
“I truly believe entertainment is the future of e-commerce and retail.” This quote was authored by Rachel Tipograph, founder and CEO of MikMak and former global director of digital and social media for Gap Inc., during a panel discussion at the Summer 2015 Create and Cultivate Conference in Chicago earlier this year. Tipograph along with many other startup founders and e-tailers shared how to stay relevant in a modern marketplace to over 500 bloggers, influencers and entrepreneurs in attendance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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