The Inaugural Hashtag Sports Awards Presented by Budweiser Is Set for June 25

The ceremony will honor excellence in fan engagement

Brands, agencies, publishers and sports properties will be included Hashtag Sports

The inaugural Hashtag Sports Awards Presented by Budweiser will take place at the TimesCenter in New York June 25.

Hashtag Sports is a global platform that celebrates and educates people who excel at engaging sports fans and consumers. Its first ever awards ceremony will honor excellence in fan engagement by brands, agencies, publishers and sports properties across over 30 categories.

For the 10 Athletes & Creators categories, winners will be chosen by a combination of fan voting—conducted on Twitter via unique hashtags through March 29—and the Engagement Academy for Sports & Entertainment, a group of chief marketing officers, executives, athletes and other engagement experts.

Engagement Academy members who will participate in the voting include Baker Mayfield, Jemele Hill, Martellus Bennett, Gotham Chopra, Jay Williams and Michael D. Ratner.

Hashtag Sports co-founder Steve Cobb said in a release, “Athletes and creators play a key role in the engagement ecosystem and have a unique ability to amass audiences and build authentic direct-to-fan relationships. It’s only right that the best talent is also recognized side-by-side with the industry’s best work.”

Nominees for the 10 Athletes & Creators categories are:

Best Male Athlete on Social Media:

Best Female Athlete on Social Media:

Hashtag Sports

Best Creator:

Best Social Highlight Star:

Best Parody or Comedy Account:

Best Streamer:

Best Original Show or Series:

  • I Am More: OBJ
  • Martellus Bennett: Mostly Football
  • Parking Lot Chronicles
  • The Famous Los & Filayyyy
  • Tom Brady
  • Behind Baker
Hashtag Sports
Hashtag Sports

Best Sports Podcast:

  • The Mina Kimes Show
  • R2C2
  • The JJ Redick Podcast
  • Glass Case of Emotion
  • The Pat McAfee Show 2.0
  • The Fighter & The Kid

Best in Engagement for Good:

Best in Engagement for Change: David Cohen is editor of Adweek's Social Pro Daily.