The Importance of Weaving Growth Into the Fabric of Your Company From Day One

It needs to come from the top

It’s generally accepted that marketing’s responsibility is filling the top of the funnel through brand awareness and content marketing efforts while the sales team is ultimately responsible for winning new business. This old-school thinking has perpetuated the perception that marketing is a cost center with sales as the revenue engine. It’s this thinking that creates a rift between both organizations and often stifles company growth.