The Future of Monetization Will Include More Offers and Bigger Brands
[Editor’s Note: The following is excerpted from Inside Facebook Gold, our membership service tracking Facebook’s business and growth around the world. Learn more about our complete data and analysis offering here.]
“Fundamentally there’s a pent-up demand within games in general, where users want to level up but don’t want to pay for it. This means that things like brand advertising and brand-sponsored initiatives convert extremely well… they allow users to level up without having to pay for it.”
Lisa
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