The Future of Digital Media: Visual Media and Niche Audiences (Report)

Video is taking over digital media, and personalization may be contributing to the development of siloed audiences.

The landscape of social marketing and content creation is forever changing. This year, we’ve seen a boom in influencer marketing and a tighter focus on return on investment across the industry. Visual content, video-based marketing and the slow adoption of live video and virtual reality technology could also provide many more changes in 2017. A report from content creation and distribution network Valnet examines possible trends for 2017.