The Future of B-to-B Marketing Is Hiding in Plain Sight

Even as events return, the best in-person interactions won’t have the same scalable ROI as the targeted power of data

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A dramatic shift is underway for marketers. Those who embrace these changes are well positioned for 2022 and beyond. Those who don’t run the risk of losing credibility with clients and falling behind their peers.

This transition, driven by data, analytics and digital tools, is happening at warp speed. Just a couple years ago, physical interactions like attending round tables, visiting trade shows and taking part in conferences absorbed a third of a b-to-b marketing.

The pandemic brought all that to a swift end.



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