The Facebook Marketing Partners Program Introduced a Brand Safety Category

DoubleVerify and OpenSlate are the first two companies to be certified

The Facebook Marketing Partners program added a new Brand Safety capability to its offerings and welcomed DoubleVerify and OpenSlate as the first two companies to earn that certification.

The social network said in a blog post that advertisers have been requesting third parties to help manage their brand safety controls for campaigns on the platform.

Facebook vice president of partnerships Gene Alston said, “Our brand safety capability for Facebook Marketing Partners will help advertisers connect with trusted third parties like DoubleVerify and OpenSlate to apply their preferred controls to campaigns.

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