Events have been a premier feature for Facebook even in its earliest iterations. A great tool for community organizing and brand promotion, Facebook Events can be utilized for both individual Facebook users and companies of all sizes. Optimize your Facebook Events with the June 2012 edition of the Facebook Marketing Bible: The Leading Resource for Marketing and Advertising on Facebook.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.