The Evolution of Messaging: How IP Messaging Is Upending SMS

Opinion: Early adopters stand to benefit immensely

The global enterprise messaging industry accounts for 2 trillion messages. In other words, enterprises send that many messages to consumers worldwide each year. This includes transactional messages such as financial notifications from banks, shipping notifications from ecommerce companies, booking details from travel companies, order confirmations from retail companies and so on. It also includes promotional deals and offers from many kinds of companies.