The Evolution of Engagement: Why Brands Need to Leverage Visuals

Opinion: Gone are the days of simple likes, thumbs up and double-taps

Sometimes words are not enough to fully express how a consumer feels Iefym Turkin/iStock

The way brands communicate with consumers is constantly evolving and, thanks to a boom in social and messaging applications, digital engagement has not only seen an uptick over the past few years, but it has also diversified beyond simple likes of the past to more expressive options.