The Essential Elements of a Good Social Strategy

When your lead-gen efforts are flagging, it’s time to refocus

Precise targeting of your audience removes any need for cold calls Olivier Le Moal/iStock

More companies are realizing that their current business-to-business lead-generation strategies are not working. It’s now time to replace the cold call with a targeted approach that identifies and attracts the audience that wants your products or services.

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.