The Effective Follow-Up Technique in a 'Social' World
Getting through to C-level decision-makers demands an effective follow-up technique, and today’s best performing sellers have them. Reps who follow up — and do it well — hit quota. Those who exceed it? Yup. They have a superior follow-up technique when prospecting.
Ten years ago it took roughly four attempts to reach a prospective customer. Today it takes eight. We’ve read the research. The jury is out.
To hit targets you must:
- follow up often (seven to 10 times)
- communicate effectively to clients
- use email, voice mail, LinkedIn … all available tools
Otherwise you’re wasting time.
What
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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