The E-Scooter Wars Are Heating Up, and Now You Can Have Your Own Fleet

Bird looks to expand by franchising

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As the scooter wars heat up, at least one major player is attempting to gain dominance through the good old-fashioned franchise model. In November, Bird announced the launch of Bird Platform, which allows people to independently operate their very own scooter fleet.

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This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.