The E-Scooter Wars Are Heating Up, and Now You Can Have Your Own Fleet

Bird looks to expand by franchising

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As the scooter wars heat up, at least one major player is attempting to gain dominance through the good old-fashioned franchise model. In November, Bird announced the launch of Bird Platform, which allows people to independently operate their very own scooter fleet.

According to TechCrunch, franchisees will have “free rein to brand as they please, as well as access to the company’s marketplace of chargers and mechanics, in exchange for 20 percent of the cost of each ride.”



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This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.