Over the past two years, businesses have put increased focus on digitally transforming their brands from the inside out. That’s led not only to taking new risks with emerging tech, but also implementing changes to company culture and organizational structures.
To better understand what works and what doesn’t, Adweek spoke with a number of brands, analysts and agencies.
Here’s what marketers need to do to position their companies for a customer-focused future:
Build a strong relationship between the CIO and CMO
Last year, Gartner predicted that a company’s chief marketing officer will spend more on tech than the chief information officer by 2017.
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