The Digital Gold Rush: How Social Media Fuels the Economy

Opinion: Businesses own and create their digital content

This phase of the digital gold rush is still maturing Big_Ryan/iStock

It is no secret that social media has, and continues, to redefine the global landscape. Social media has often been looked at as a platform for communication and engagement between users, but it is drastically evolving beyond that. As today’s consumer spends up to nine hours per day  online, social media has proven to be the most effective way for businesses to reach new audiences on a global scale.