The Difference Between Social Media 'Sharers' and 'Brand Promoters' and Why it Matters

Why likes, follows, and shares don't necessarily mean what you think.


Brands do a lot of boasting about the number of followers, likes, and shares they garner on social media.

But while the ability to prove visibility and popularity is nothing to sneeze at, how can a brand tell how many of those interactions are truly meaningful? As it turns out, there’s a measurable difference between casual social media “sharers” and “true brand advocates,” and understanding that difference may be key to building a stronger social media presence and customer relationships.

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