The Difference Between Data Literacy and Data Fluency

How to turn both into action

To create value for your business, you need to think strategically about sources and uses of data and understand how data is turned into action. Getty Images

By Shelly Palmer

September 29, 2020

The velocity of data is increasing and will always increase. Therefore, the need for data literacy is increasing and will always increase. All other things being equal, there is a significant difference between being literate and being fluent. To create value for your business, you need to think strategically about sources and uses of data and understand how data is turned into action. Let’s review.

Shelly Palmer

@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.