The Decline of Sears Is a Story About Narrow-Minded Analytics
I am a data-driven marketer, but I also talk about the dangers of using analytics for narrow-minded goals at the expense of long-term advantages. The story of Sears and its eventual bankruptcy is very illustrative what I mean about narrow-minded analytics — used for short-term gains at the expense of longer-term goals.
I know, because early in my career, I had spent several years at Sears. More importantly, I was there when Sears was bought out by Kmart holdings.
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