The Daily Dot Clarifies: Elmo Not an Anti-Vaxxer

Not sure this one will satisfy the community.

Here’s an interesting twist on the PSA. In case you missed it, on Friday the Department of Health and Human Services turned to digital media property The Daily Dot and everyone’s favorite red puppet to remind everyone that vaccines are nothing to freak out about.

Surgeon General Vivek Murthy and Elmo also starred in a shorter version of the above, which went live on the Department’s page Friday afternoon:

The Department apparently turned to The Daily Dot to get more coverage for Murthy’s first significant move since his confirmation to the position back in December.

It’s an odd strategy: using a site primarily read by people in their 20s and a puppet primarily followed by kids under the age of 10 to send a reminder about vaccinating very young children.

Clearly, the target audience is the Millennial parents with toddlers who might need a reminder that vaccines are indeed safe given the outsized voices of such “influencers” as Kristin Cavallari.

They were onto something: the longer video has been viewed at least half a million times after adding views from the Daily Dot’s Facebook page and its YouTube location.

But will it work? Based on the social media response, we’re skeptical. There’s just no satisfying some people.

For the record, Elmo himself doesn’t seem too concerned:

Maybe he was celebrating today’s “holiday” a little early.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.