The Coming Convergence of VR and AI Gives Brands Big Opportunities (and Potential Pitfalls)

Using the new technology to strengthen connections with consumers

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When car shoppers walked into a Cadillac dealership in Greenwich, Conn., this fall, in addition to the usual collection of gleaming Escalades and ATS Sedans, they found an HTC Vive virtual reality headset.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.