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Stacy Spikes, the co-founder of MoviePass, wants movie fans to watch 15 to 20 minutes of highly produced ads and other branded content on their mobile devices in exchange for a free ticket to a movie of their choice. PreShow, which is coming out of stealth mode today, will begin with a Kickstarter; early backers will have access to a beta version later this year.
By launching on Kickstarter instead of utilizing venture capital or other funds, Spikes—who gave Adweek an in-person demo—hopes he’ll be able to grow the user base in a more controlled and sustainable way.