The Challenge of Viral Marketing

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Want to launch a Facebook application that gains millions of users? Awesome, so do I! There are two challenges facing applications: (1) gaining critical mass and (2) retaining users. Andrew Chen has a great post about why apps eventually “jump the shark.” While his post is extremely technical, the lessons learned are valuable.

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