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Marijuana is legal in some form (medical, recreational or both) in 30 U.S. states and the District of Columbia, but when it comes to digital media efforts related to the industry, social media platforms seem to be stuck in 1936, when the cult classic Reefer Madness was released.
Several experts explained that many social networks, like Facebook and Instagram, hold conservative and antiquated stances when it comes to marketing cannabis. Digital publishers and ad agencies involved in the cannabis industry said they have been hamstrung because they’re banned from advertising on some social platforms, seeing their social accounts (and, in some cases, the influencers they were working with) go up in smoke.