GlaxoSmithKline’s Tums antacid brand is taking over the little-used blue dot emoji and making it the centerpiece of a sweepstakes on Twitter during the Big Game.
Once Super Bowl LIV kicks off at 6:30 p.m. ET Sunday, Tums’ Twitter account, @TUMSOfficial, will live-tweet #Tumsworthy moments during the game—“the heartburn-inducing fumbles, foods and commercial breaks”—and Twitter users can respond with the #Tumsworthysweepstakes hashtag and their ratings of those moments, using the blue dot emoji as a ratings system.
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