The Facebook Fan Page Mistake That Could Cost You

Facebook is getting most users to browse the site securely -- so if any item on your landing page isn't secure, that's a brand killer.

Got a cool default landing tab on your page? Check. Running some well-targeted Facebook ads? Check. Have SSL enabled on the subdomain your landing page exists on. What?

This is what your would-be fans are seeing. You spend all this effort to send non-fans, ad-driven or organic, to your default landing page, but you’ll lose them with this mistake.

Facebook is getting most users to browse the site securely — so if any item on your landing page is not secure, that’s a brand killer.

If

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