The Big Trend in Sports Engagement: A Little Hashtag Emoji

Twitter has already activated a hashtag emoji for this Sunday's Super Bowl 50, held about 45 miles south of the company's San Francisco headquarters.


Sports fans have taken notice of a unique feature on Twitter, and they love it.

For major sporting events such as the College Football Playoff National Championship and the National Hockey League All-Star Game, Twitter has developed custom emojis that appear whenever someone tweets a specific hashtag.

Select brands have been using the hashtag emojis (think Coca-Cola and Starbucks), but Twitter has been rolling out this feature for many events.

Twitter has already activated a hashtag emoji for this Sunday’s Super Bowl 50, held about 45 miles south of the company’s San Francisco headquarters.

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