The Big Ten Network’s Omnichannel Evolution Is Paying Off With Increased TV and Digital Viewership

New endeavor MVPE underscores impressive 10-year development

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The Big Ten Network (BTN) is celebrating its 10th birthday heading into the 2017 college football season, which begins in earnest this weekend, by doing what it’s been doing for the past several years—innovating with an eye toward an increasingly digital future. Chief to this notion is a video pilot program that’s rolling out with the aim of producing short-form content across digital, social and the athletic conference’s groundbreaking TV channel.

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