After a year on Medium described by Awl editor Silvia Killingsworth as a “cool experiment,” The Awl returns to former CMS haunt WordPress. Killingsworth, in a brief post heralding the move, tidily described the reason for the experiment’s end: “the year is up and personally I missed the ads,” she wrote.
Awl’s other properties that were on Medium, money-focused The Billfold and women-focused The Hairpin, return to WordPress as well, with each getting their own similar but tailored explanation for the move.
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