The Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soon

After 2 years, the subscription-based sports website is sticking to its mission

Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall.

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This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.

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