More than 1.3 billion people are now using Facebook Messenger every month, but why, and how?
The social network commissioned an online survey by Greenberg to look into “how the art of the conversation has evolved around the world,” and it shared its findings in a new report, The Art of Communication: Messages That Matter.
Facebook and Greenberg found that the explosion of digital devices and “the diverse toolkit of channels available” for communication has “improved and deepened” connections between people.
The top five current channels of communication are:
- Messaging (67 percent)
- Social media (48 percent)
- Email (47 percent)
- Video chat (47 percent)
- Face-to-face (38 percent)
The study found that more methods of communication lead to “greater and more authentic conversations.”
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