The Apps Awaken: Star Wars Film Drove Revenue to Series' iOS Apps

New data from Sensor Tower found downloads and revenue for Star Wars apps and games increased following the release of Star Wars: The Force Awakens in theaters.

App store optimization company Sensor Tower has released new data, which reveals estimated worldwide app downloads and revenue for 22 iOS Star Wars apps and games, following the release of Star Wars: The Force Awakens in theaters.

Sensor Tower’s data compared app downloads and revenue for December 18 (the film’s opening day) and December 19 to figures from the previous two Fridays and Saturdays: December 11 and 12, and December 4 and 5. On the two Fridays before the film’s release in theaters, the 22 examined apps generated an average combined revenue of $222,000.

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