The Amazing Guest Test: Mind Your Manners and Make Gen-Z Love Your Brand

Opinion: Bring something to the table and you might find yourself invited back

Don’t show up empty-handed Paz Ulloa

If you think about it, brands connect with Generation Z (and some of the rest of us) in the most unusual places—in bed, after a shower, at the gym and, yes, in the bathroom. Gen-Z discovers content just about anywhere—as well as the ads and other communications that come with it.