If you think about it, brands connect with Generation Z (and some of the rest of us) in the most unusual places—in bed, after a shower, at the gym and, yes, in the bathroom. Gen-Z discovers content just about anywhere—as well as the ads and other communications that come with it.
This presents brands with a paradox. Gen-Zers like hearing from brands. In fact, they are 23 percent more likely to interact with brands on social media than millennials.
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