Google officially unveiled its much-touted privacy overhaul at its flagship Developer I/O conference this week, introducing a series of updates that have been widely hailed as sensible and fall just short of the widely feared “ITP in Chrome” scenario.
The announcement prompted a collective sigh of relief from those who make their money from ad tech (in particular from third-party data) as they won’t be switched off by default, a widely held fear over the past two months.
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