The Ad-Tech Industry’s Response to Google’s Targeting Updates
The latest Chrome measures don't spell the end for ad tech, but the writing is on the wall for cookies
If Google were to block third-party cookies, it could be a massive change for the industry.
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Google officially unveiled its much-touted privacy overhaul at its flagship Developer I/O conference this week, introducing a series of updates that have been widely hailed as sensible and fall just short of the widely feared “ITP in Chrome” scenario.
