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To most of the billions of people who use social media applications to keep in touch with friends and family members, social media marketing might seem like a pretty easy gig. It’s certainly proving to be an exciting career, especially for newcomers.
But it isn’t as easy or straightforward as people are inclined to believe. Despite the “social media skills” that more than 90 percent of millennials are able to claim, thousands of young marketers who have tried their hand at social media marketing have ended up failing, quitting or getting completely overwhelmed by the demands of the job.