The 5 W's of Social Game Purchases [Infographic]

The first wave of the social gaming bubble may have popped. I'm not the first one to say it, and I won't be the last. Zynga is at an all time record low, and traffic is declining. Playdom and Playfish, two giants of yesteryear, have seen their player numbers fade out. That said, I know a lot of people in the industry, and the smart ones always knew they couldn't keep every player forever and so began to focus on the more serious players. By offering them bonus packages and improved experiences, they incited those users to buy more. So what exactly is involved in the art of social game purchases? A new infographic takes a look.

The first wave of the social gaming bubble may have popped. I’m not the first one to say it, and I won’t be the last. Zynga is at an all time record low, and traffic is declining. Playdom and Playfish, two giants of yesteryear, have seen their player numbers fade out.