The 4 P’s of High-Tech Marketing

It’s difficult to find a company mission statement that doesn’t at least allude to digital transformation, or the application of technology in all aspects of business. The right technology can be a differentiator for any size company. Even small businesses are demanding solutions typically associated with enterprise customers and high-tech firms. Business intelligence and advanced metrics for a donut shop? Why not? Cloud integration for a pet store? Sure. Big data for an online delivery service.

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