The 3 Trends That Will Take Mobile Ad Creativity Into a New Era
Personalization and interaction are ready to leap forward
When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very … well, data-driven. They look at increases in ad spend in certain areas, movements from big companies in the space or investments in certain technologies. While there is certainly a place for data in understanding what’s next for mobile creative, some of us prefer to take a more holistic approach when it comes to looking at the future of our industry.
