The 3 Trends That Will Take Mobile Ad Creativity Into a New Era

Personalization and interaction are ready to leap forward

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When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very … well, data-driven. They look at increases in ad spend in certain areas, movements from big companies in the space or investments in certain technologies. While there is certainly a place for data in understanding what’s next for mobile creative, some of us prefer to take a more holistic approach when it comes to looking at the future of our industry.

@frnsc Doug Manson is vp of creative at AdColony.