The 20 Most 'Intimate' Brands in America (and Why)

Of all the studies we’ve reviewed recently, the title of this one from independent brand agency MBLM may seem most strange: the “Brand Intimacy Rankings” sought to measure not which brands consumers see as most authentic or “real” but those to which we feel closest in a personal relationship sense.

Here are some of its most interesting findings:

• Americans are more intimate with their brands than residents of any other country
• Tech brands dominate and Apple is the winner by a landslide, with intimacy rankings more than eight times as high as those of the runner-up
• Shockingly, 76 percent of the 350 people involved in the survey were not predisposed to having intimate relationships with brands — yet the average user has such relationships with “two or three”
• Frequency of product use was a major factor determining which companies scored highest
• All major social media platforms were absent, despite their tech status...