Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms

Six agencies and brands are watching and waiting


Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's huge Grammy win last Sunday—with its poke at Pharrell Williams' hat—seems to suggest that catching lightning in a bottle is a possibility whenever Twitter users are glued to their TVs.

The fast food chain's clever play picked up nearly nine times the number of tweets and favorites (132,000 total) of Oreo's social triumph.

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