Texts From Bae and Brand — SMS Marketing Coming of Age
Mobile SMS marketing will come into its own when digital natives enter their prime spending years, pulling in budget from the two-thirds of marketers who don’t use the tactic, predicts Target Marketing research.
The “Marketing Mix Trends 2010-2016” started counting marketer spend on the tactic in 2011, when about a third of marketers were investing in texting customers.
The challenge here is marketers need to get consumers to opt into this marketing — and marketers worry that consumers see this as their personal space, says Target Marketing’s analysis of six years of “Media Usage Survey” data.
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