Tennessee Showcases Diverse Tourism Attractions With 2,000 Customized Pre-Roll Ads

Clips target folks based on interests


Tennessee may be best known for its country music roots in Nashville, but the state also attracts tourists looking to see the Smoky Mountains, caves and a growing food and dining scene.

To convey all of those activities, the Tennessee Department of Tourist Development worked with agency VML to create a few hundred short clips that are then stitched together as pre-roll ads that target users based on thousands of bits of data collected on them across the web.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in