Tennessee Showcases Diverse Tourism Attractions With 2,000 Customized Pre-Roll Ads

Clips target folks based on interests

Tennessee may be best known for its country music roots in Nashville, but the state also attracts tourists looking to see the Smoky Mountains, caves and a growing food and dining scene.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.