Telemundo Sets Social Initiatives for 2020 Billboard Latin Music Awards

An Instagram Reels challenge featuring ‘Tu y Yo’ is part of the mix

Digital coverage actually begins Sunday, Oct. 18 Telemundo/Billboard Latin Music Awards

The 2020 Billboard Latin Music Awards will air live on Telemundo Wednesday, Oct. 21, at 8 p.m. ET, and the Hispanic-focused media company has its social channels heating up.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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