Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad

Subscriber copies of the May issue will feature Tresemmé on false cover

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers see when they receive their music-themed May issue. That's because Teen Vogue—in a first for parent company Condé Nast—is getting in on the growing cover ad trend with a false cover sponsored by hair-care line Tresemmé.

In addition to the cover, Tresemmé's sponsorship, which focuses on festival style, includes an advertorial on the inside flap with tips on how to get Jenner's cover look, a pair of online video tutorials produced by Condé Nast Entertainment, an Instagram contest, and various posts on Teen Vogue's website and social channels.

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