TED: "If Advertising Is So Great, Why The Hell Is It Largely Failing On The Web?"

TED is inspiring advertisers to go above and beyond with their video marketing campaigns with the Ads Worth Spreading Challenge. The challenge, which was announced yesterday on the TED blog, is inviting advertisers to “reinvent, inspire and engage audiences” by redefining video advertising. In his Ad Week address, TED’s curator Chris Anderson said, “If advertising is so great, why the hell is it largely failing on the web today?” Advertisers – TED is asking you to prove Anderson wrong by submitting the best video marketing campaigns you can muster up!

Advertisers, brands and anyone else in the business community are invited to submit their inspirational, creative and amazing video ad campaigns by January 10, 2011. The ten best campaigns will be selected by a panel of judges (not yet announced) and will be premiered at TED2011 and will also appear on TED.com. That’s quite a way to start of an online video campaign, don’t you think?