Techmeme Starts Automatically Placing Ads Next to Story Links Based on Their Context

Yelp's among the first advertisers

The company rolled out a new ad unit it’s calling “contextual ads,” which automatically show up via prepaid ad buys based on keywords.

Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific companies or topics.

@martyswant Marty Swant is a former technology staff writer for Adweek.