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LAS VEGAS—Each year at CES, more new technologies and intriguing gadgets are unveiled to thousands of attendees. With so many new products on the show floor, and so many trends, from AI to VR, it can be hard for marketers and agencies to identify the ones that will stick around, Nick Jones, evp of global business development and innovation at Leo Burnett agency Arc tells Adweek.
One of the main challenges for agencies is how to "identify the technologies and the innovations that will really make a difference, that actually have relevance to the consumer of a particular brand," Jones says.