Target's Big Digital Holiday Campaign Combines Snapchat, Facebook and Instagram

Social budget is up 30 percent


Target is bringing out all the digital (jingle) bells and whistles this year for its holiday campaign, which plays out across Snapchat, Facebook, Instagram and other apps. Social makes up 12 percent of its paid media spend, a 30 percent increase over last year.

"Holiday this year represents Target's most ambitious social spend for a single campaign," said Colleen McDuffe, senior director of social media at Target. "For the first time, Target will be leveraging Snapchat to engage our guests during the holidays."

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