Target’s Big Digital Holiday Campaign Combines Snapchat, Facebook and Instagram

Social budget is up 30 percent

Target is bringing out all the digital (jingle) bells and whistles this year for its holiday campaign, which plays out across Snapchat, Facebook, Instagram and other apps. Social makes up 12 percent of its paid media spend, a 30 percent increase over last year.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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