Targeted Following (Because Twitter Simply Doesn't Work If You Follow Everybody Back)

Back in August, I wrote an article that noted how Robert Scoble had unfollowed everybody on his Twitter network, and was basically starting over. This mass-unfollowing began to gain momentum around this time, and pretty soon several of the bigger names on Twitter, many of whom automatically followed back everybody who followed them, were seriously optimising their Twitter stream. Even Jesse Stay, whose SocialToo platform was the benchmark autofollower (but has other value), decided to start over.

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