Tapjoy Lures Zynga to AppStrip, Doubles Network Size

Two months ago, Tapjoy acquired a cross-promotion bar called AppStrip from its creator, Broken Bulb Studios. Following the sale AppStrip seemed to have relatively few users compared to its main competitor, Applifier. That’s now changing. Eric von Coelln, vice president at Omgpop, recently noticed Zynga’s CityVille being promoted in the bar: